It’s clearly evident that the world has become more digitalized over the years. In fact, Internet World Stats reports that there are more than four billion Internet users globally.
Indeed, social media and online platforms have been successfully integrated into almost every aspect of human life. Furthermore, business transactions have also been influenced by the extensive use of the Internet. In fact, 82% of consumers are largely influenced by online information in making their purchasing decisions. Now, it only makes sense that to leave an impact, you have to enter the virtual world.
One fool-proof way to reach Internet users is establishing a website for your company. You may think that traditional advertising or social media presence is enough, but having an official website actually offers a lot of advantages to the table.
Here are several reasons you should consider having a business website:
You have no excuse not to have a website because developing one is easy and convenient. All you have to do is come up with a creative domain name, buy a domain, have the website designed to tailor-fit your needs, contact a website hosting service provider, and voila — you now have a well-performing and visually pleasing platform.
It builds credibility
Will you feel secure to avail the services of or buy products from a company that has no website? If your answer is no, then you must take into account that without a website, your customers will be wary to make a purchase.
Costs for ad placements in print media, as well as fees for television exposure, are sky-rocketing. However, with a website, you can advertise without having to spend on crippling rates. From placing ads on social media to sharing links on e-mail marketing, you have a wide range of cost-efficient ways to promote your enterprise.
It can improve your customer service
When you have a website, it’s much easier to manage and handle inquiries, complaints, and reports from consumers. You can send and receive messages instantly, and you can even boost interaction among your customers by encouraging them to leave comments if you have a blog on your website.
Moreover, it’s convenient to track everything that’s happening since you can access all the information, from the number of visitors to the emails you get daily.
Having a contact page is also handy for your prospective customers because they are provided with a way to reach you. Remember, good customer service equals higher sales.
It breaks free from target market segmentation
Traditional media is limited to a specific niche or target population due to the differences in demographics. When it comes to the Internet, however, anyone who has a connection will have potential access to your website. Thus, you can significantly increase the number of customers.
You also don’t have to rely on local popularity. Having a physical store or outlet limits your sale transactions to people who visit or reside in your area of operations. But, when you have a website, even those who live outside your city can purchase your goods.
It extends store hours
As mentioned, a physical shop faces multiple restrictions. Aside from its limiting scope, another particular example is the store hours. With a website, you won’t have to turn away your customers during the closing time because there’s no need to close your doors. They can shop at any time of the day or night. Not only does this increase customer satisfaction, but also drastically boosts your sales.
In the digital world, the only way to not get left behind is by embracing digital methods. Take advantage of the perks of having an established website and your enterprise will surely benefit immensely.