It’s frustrating to visit your website, only to find out that it’s been replaced by an error screen. Minutes can feel like weeks while waiting for your webmaster to get your site up and running again. This is especially true for business owners selling their products online. You could be losing out on dozens of potential sales.
Every website is at risk of crashing. Even Facebook experiences the occasional hiccup now and then. This is why cloud services offer fail-safes like VMWare failover as part of their packages. Nonetheless, it’s still important for any business owner to know why their websites might sometimes crash, even if they have a talented web administrator.
Sudden Spike in Traffic
Traffic spikes are both a blessing and a curse for any business owner. The good news is one of your products or pieces of web content became so popular that many people went to your website to check them out.
The bad news is your site couldn’t handle the fame and crashed. This is off-putting for potential consumers. It’s disappointing to see a white screen with an error code instead of the product or text you came to the site for.
Crashes due to traffic spikes are a server issue. Your hosting provider might ask you to upgrade your hosting plan to accommodate the number of users coming to your site. If a souped-up hosting plan still isn’t enough, then you need a Content Delivery Network (CDN). A CDN hosts your content on multiple servers around the world to put less stress on your provider’s servers, avoiding further crashes when you post your next big hit.
Your Website is Under Attack
Is your website experiencing a crippling amount of traffic, but your customers are reporting that they can’t access your site? You might be a victim of a Distributed Denial of Service (DDoS) attack. A DDoS attack is done by multiple computers flooding a website with traffic until it can’t provide service to actual people who want to access the site, hence the “Denial of Service.” Even though this isn’t technically hacking, it’s still done by a person using compromised devices to attack your site. It’s often hard to tell which user accessing your site is real. You need to consult cybersecurity professionals about this problem.
Website crashes due to faulty plugins are common on sites published on WordPress. Plugins are software designed to make adding features to your site easier. When plugins crash, it’s often because they’re not programmed correctly.
WP tests plugins before they’re added to the official directory, but some bugs still slip through. It could also be that your plugins conflict with one another. The best thing to do is to disable all your plugins and enable them one by one to find the problem.
Website crashes can cause you a considerable amount of profit if you don’t act on them immediately. They can come from small problems such as plugins or bigger ones such as full-scale attacks. Crashes may be unavoidable, but you can always prepare for them. It’s best to keep a good relationship with your web administrator to ensure the health of your site. At this day and age, a downtime is never an option.